The Mane & Mór Story | An Irish Men's Grooming Brand
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Mane & Mór - Look, Smell & Feel Your Best
So, how did two Irish lads end up starting a men’s grooming brand?
Well, it started with a common problem: we couldn't find high-quality men’s grooming products we wanted to use at home.
We wanted products that worked at day long, smelled class, and didn't cost an arm and a leg.
And that's where Mane & Mór began. The Irish men’s grooming brand.
Two lads. One problem to solve.
Mane & Mór is an Irish men's grooming brand focused on the things that actually matter when you're getting yourself sorted.
Whether it's getting your hair sitting properly before heading out, keeping your beard looking sharp or making sure you smell good after the shower, the products need to do their job.
Simple as that.
It is all about getting better day by day, not being perfect. The sum of the one percents and all that carry on. That’s what we are all about. And that’s what our products represent; getting better, whether that’s for college, sport, or that all important interview; getting better every day.
We've also made responsible choices when developing the range. Our products are responsibly sourced and are paraben-free, sulphate-free and cruelty-free.
Because looking after yourself shouldn't mean ignoring what goes into the products you're using.
This is the stuff
We tested a rake of men’s hair products before settling on the range we wanted. And when we say serious, we mean a lot.
We wanted to know what worked, what didn't, what felt good in your hair, what actually lasted and, probably most importantly, what smelled foxy (see what we did there?)
Eventually, we found the stuff.
The products we're genuinely confident in.
The men’s hair products we use ourselves.
And the products we happily recommend to our mates.
That's the standard we set for Mane & Mór.
Men's hair styling without the nonsense
We're not trying to make grooming complicated.
You shouldn't need to spend half an hour reading the back of a tub trying to work out whether it's going to make your hair look better.
Maybe you're after texture, volume or a bit more hold.
Maybe you've got a beard that needs some attention.
Or maybe you're just trying to figure out what works best for you in this changeable Irish weather.
That's where we come in.
Made for lads, by lads
That phrase gets thrown around a lot, but for us it's fairly straightforward.
We're lads ourselves. We know what we like, what annoys us and what we're willing to spend money on. We also know that most lads don't want a grooming routine that feels like a hassle.
You don’t have the time for that.
You want good products.
You want them to smell good.
And you want them to just work.
That's the kind of men's grooming brand we wanted to build.
One that's approachable, a bit of craic and doesn't take itself too seriously.
From an idea to a growing Irish brand
Mane & Mór is still young.
We started in May 2025 with an idea, a load of product testing and a fair bit of work behind the scenes.
Since then, we've been getting the products out there, listening to customers, learning what people like and figuring out how to build a brand that lads actually want to be part of.
We're particularly proud to be building an Irish grooming brand from the ground up.
And we're only getting started.